Because the daybreak of fintech, monetary companies firms have struggled to seek out the candy spot of “excessive tech” vs. “excessive contact.” Nevertheless, in at this time’s expertise saturated atmosphere, discovering the right steadiness between automation and private interplay is essential. Whereas expertise permits scalability and effectivity, clients nonetheless worth connecting with a human for complicated monetary selections. This steadiness — the place excessive tech meets excessive contact — is shaping the way forward for digital banking.
Within the following Streamly video, Finovate Analysis Analyst David Penn speaks with Christopher Hollins, Head of Answer Gross sales and Supply at Silicon Valley Financial institution (SVB), who highlights the transformation of B2B consumer expectations via digital channels and the way SVB’s method combines high-touch and high-tech methods.
We spend lots of time from a design perspective recognizing the consumer traits each on the buyer aspect, in addition to the enterprise aspect, and determining what’s essentially the most logical factor we will do to keep away from obstacles and make issues quite simple and simple. We all the time say, “We would like individuals to really feel comfy doing banking at 4:17 pm and 4:17 am, which signifies that your digital capabilities should be as much as snuff and that you have to be capable of create an expertise that they really feel comfy working with you any time of day,” stated Hollins.
SVB is a division of First Residents Financial institution that gives business and personal banking companies to people and corporations. Initially based in 1983, SVB focuses on investing in high-growth firms that are typically on the reducing fringe of innovation. In truth, 50% of U.S. VC-backed tech firms with IPOs in 2024 are SVB shoppers.
Hollins sits on the helm of SVB’s World Answer Gross sales and Supply, the place he drives enterprise progress and fosters workforce motivation. With a concentrate on gross sales technique, design integration, and product advertising and marketing, Hollins’ workforce has efficiently executed methods that resonate with the distinctive calls for of the fintech business and the innovation financial system.
For extra video interviews, you’ll want to try Finovate’s different Streamly content material.
Photograph by Leonardo Iheme on Unsplash
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