Samsung has simply unveiled Mission Moohan, its extremely anticipated prolonged actuality (XR) headset, in-person for the primary time.
Showcased at Galaxy Unpacked 2025 and set to compete with the Meta Quest and Apple Imaginative and prescient Professional, this thrilling three way partnership between Samsung and Google brings highly effective AI integration to blended actuality, doubtlessly setting a brand new commonplace for XR units.
The micro-OLED shows boast a powerful 3,000 DPI decision, considerably outperforming the Meta Quest 3’s 1,200 DPI, whereas the Qualcomm Snapdragon XR2+ Gen 2 chipset ensures clean efficiency throughout purposes.
Tech reviewer Marques Brownlee was fortunate sufficient to get hands-on with Moohan just lately:
Video from Marques Brownlee
Innovation, AI, and Becoming Into your Digital Ecosystem
Samsung’s strategy to AI integration reveals bold plans for linked dwelling.
As Government VP Kim Ki-hwan explains:
For the reason that early levels of designing Android XR, now we have tried to plan methods to utilise AI in on a regular basis life. As a substitute of making an attempt to do every part with one gadget, we wished to attach XR with smartphones and residential home equipment to allow them to extra effectively talk with the AI assistant.
However this imaginative and prescient extends past standalone XR performance.
Moohan is designed to be a hub for every part in your digital life; connecting seamlessly with Samsung’s ecosystem of units. The Android XR platform permits compatibility with typical Android apps alongside XR-specific purposes. Simply think about – a unified expertise throughout your whole digital panorama!
Design Options
The {hardware} design displays Samsung’s ecosystem-first strategy. The headset includes a light-weight body with plush padding and progressive, magnetically detachable mild seals, and it’s engineered to work seamlessly together with your smartphone and good house units, facilitating pure transitions between digital and bodily interactions.
Key design options embody:
Light-weight body with premium construct high quality
Magnetic mild seals for customisable immersion
Plush padding for prolonged put on consolation
Automated IPD adjustment through eye monitoring
Good gadget integration constructed into the core design
It’s notably lighter than the Apple Imaginative and prescient Professional’s 600-gram weight too, whereas sustaining premium construct high quality and connectivity options.
Enterprise Options: The Ecosystem at Work
Moohan already has some key enterprise partnerships in place. Adobe’s artistic suite integration suggests robust potential for design and inventive work, whereas partnerships with firms like MLB display its enterprise capabilities.
As Samsung actively expands its developer ecosystem, providing “software program improvement kits (SDK) [to] XR builders and classes to study in regards to the SDK in a number of cities,” we will anticipate to see extra enterprise purposes emerge.
The Android XR platform’s potential to run typical Android apps, alongside XR-specific purposes makes it notably versatile for enterprise environments, though particular enterprise use instances are but to be detailed by Samsung.
Market Technique: The Three-Approach Battle for XR
With an anticipated value level round $999, Moohan strategically positions itself between Meta’s Quest 3 ($499) and Apple’s Imaginative and prescient Professional ($3,499) and needs to be out there later this 12 months.
Every participant on this high-stakes sport of built-in XR brings distinct benefits: Meta’s huge content material library and gaming focus, Apple’s premium construct high quality, Samsung’s ecosystem integration backed by Google’s AI capabilities.
The way forward for XR seemingly gained’t be decided by {hardware} specs alone, however by how these units match into our each day lives.
As Kim Ki-hwan’s imaginative and prescient suggests, maybe the actual winner gained’t be the corporate that builds the very best headset, however the one that the majority efficiently integrates XR into our present digital environments – and with Android XR’s open platform strategy, Moohan would possibly simply have discovered that candy spot.
