McDonald’s is celebrating the thirtieth anniversary of the long-lasting 90s TV present Buddies with a particular Blissful Meal promotion. The fast-food big has rolled out limited-edition Buddies-themed Blissful Meals, full with collectible packaging and toy collectible figurines of beloved characters Ross, Rachel, Monica, Chandler, Joey and Phoebe.
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However there is a catch: the Buddies Blissful Meal is simply accessible in Spain, leaving followers in different nations out of luck. Many U.S. Buddies lovers and collectors world wide are already turning to on-line resellers or hoping to snag these nostalgic toys via worldwide channels.
Sellers have already began promoting the Buddies Blissful Meal toys on resale platforms like eBay, the place particular person figures are listed for as much as $100, and full units are listed for as a lot as $1,000.
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Buddies, a basic sitcom from the Nineties, adopted six close-knit pals via their private {and professional} lives in New York Metropolis. The present is thought for its humor, together with memorable catchphrases, and continues to develop in reputation even a long time after its authentic run. It stays a cultural touchstone for followers worldwide.
McDonald’s Spain is celebrating 30 years of Buddies with an unique grownup Blissful Meal! Followers can acquire collectible figurines of all six solid members and luxuriate in a particular sauce referred to as “Monica’s Marinara” within the Buddies Field.#Buddies #Friends30 #McDonaldsSpain #AdultHappyMeal #FriendsBox pic.twitter.com/uEe1qtocav
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By providing unique entry to those common Buddies character toys, McDonald’s has tapped into a strong advertising and marketing components — the mixture of nostalgia and shortage. This technique has proved profitable in previous campaigns, like final summer time’s Collector’s Meals, which additionally leveraged nostalgia — primarily by way of the collector’s cups included with the meal — to create pleasure and improve demand.
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As McDonald’s continues to mix popular culture with its iconic model, the corporate demonstrates its capability to generate vital buzz not solely from its core clients but additionally from a broader viewers that may not sometimes interact with its choices. By maintaining the promotion unique and restricted, McDonald’s reinforces the notion that nostalgia, when paired with exclusivity, can captivate customers and drive each take-out and in-store site visitors.
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