The nation’s main canine wellness franchise, Dogtopia, is revolutionizing canine daycare with their revolutionary Digital Daycare. The award-winning pet care supplier partnered with Obsess to launch their digital expertise, an interactive instrument for pet dad and mom to study extra about their companies and the way they may also help canine dwell lengthy, wholesome and comfortable lives.
Customers are met with a pleasant avatar on the entrance of their digital daycare, introducing the right way to navigate the expertise and the immersive options out there: a scavenger hunt sport, canine trivia quiz, multimedia academic content material and extra.
“Dogtopia is dedicated to staying on the forefront of innovation to make sure the perfect expertise for all canine and their households,” stated Neil Gill, President and CEO of Dogtopia. “We’re thrilled to introduce this cutting-edge digital world and supply dad and mom with a contemporary, immersive approach to discover our wellness choices and select Dogtopia with confidence.”
Prepared, Set, Playtime: Gamification for the Pet Care Trade
Dogtopia included on-brand gamification components of their digital world to have interaction customers and incentivize loyalty. Fetch the canine treats in your furry associates in a customized scavenger hunt sport or full the canine trivia quiz to win an unique provide from Dogtopia—a free month of daycare from the largest and most trusted title within the canine daycare sport.
Uncover Dogtopia Pet Care & Wellness Companies
Dogtopia’s digital world serves as an immersive branding instrument, participating pet dad and mom with academic content material round their model and companies, to drive appointment bookings and spotlight the Dogtopia distinction.
The services-based firm packed their digital expertise with entertaining media that teaches customers about their daycare, boarding, grooming and spa choices—from interactive playscapes to a photograph album of canine at IRL native occasions, there isn’t any scarcity of academic content material within the expertise. The model even included actual footage of one in every of their daycare amenities to show on-site safety measures and the way their staff operates.
The digital expertise additionally goals to extend model consciousness, educating guests round their mission, together with their philanthropic Dogtopia Basis, and why dad and mom ought to belief the supplier with their beloved pet.
Lining the partitions of the foyer are posters and informational hotspots, the place the pet care supplier highlights their dedication to security, schooling/coaching and complete pet wellness. When customers click on on a hotspot, they’re met with branded video content material to indicate how they deal with every mission assertion. Model mascot, Scruffy, additionally makes an look on the foyer partitions to remind the staff of why they do what they do—for the love of canine.
Digital Innovation in Pet Retail
Along with the digital tour of the canine daycare, Dogtopia’s Digital World allows guests to buy pet merchandise within the expertise. From canine bowls and leashes to specialty shampoo, buyers should purchase at-home objects for each canine and oldsters all through the expertise. By integrating their e-commerce store with the digital world, pet dad and mom are in a position to seamlessly buy objects from Dogtopia Store immediately within the digital expertise.
Dogtopia’s digital world is greater than only a novel addition to their trusted companies; the revolutionary initiative represents a leap ahead for the pet care trade, setting a brand new customary for the way pet service suppliers can educate pet homeowners and immerse customers into their model world, no matter their bodily location.
To study extra about the right way to create your personal digital model world, electronic mail us at contact@obsessvr.com or ebook a demo.
