TL;DR
Full Story
So, Courageous Browser is within the information once more.
This time it’s as a result of they’re integrating Solana wallets into their browser — permitting customers to securely retailer their $BAT (Courageous’s native token) — and it’s serving as a stark reminder that:
We don’t discuss Courageous Browser sufficient.
And we should always! As a result of it’s the best Web3 onboarding instrument for non technical of us — the pitch is easy, and extremely compelling:
Browse the web → receives a commission whenever you see an advert.
Right here’re the essential mechanics of it…
In Web2, we had two choices so far as monitoring/promoting went:
Suck it up and settle for it.
Set up an advert blocker (and take cash away from creators that depend on advert cash).
Courageous Browser reimagines these choices to appear like this:
Flip off advertisements and monitoring.
Activate advertisements, whereas staying nameless AND getting paid (alongside creators) to be marketed to.
Okay…however how are the advertisements related should you’re nameless? And the way does the cost system work??
RE: advert relevancy…
The Courageous staff realized they’ll nonetheless ship related advertisements with a a lot smaller quantity of data.
E.g. If somebody spends lots of time studying Enterprise Insider, watching movies on tips on how to higher their golf swing, and checks Yahoo Finance on the each day…
That is sufficient to recommend that they is likely to be a fan of advertisements promoting monetary providers and pastel polo shirts.
As for the cost system:
Advertisers purchase advert house utilizing the $BAT token → new, much less invasive advertisements are positioned within the browser window the place Google and Fb’s was → the advert {dollars} are break up between Courageous, creators/publishers, and customers.
Helluva idea!