In early 2022, Arun Sundararajan wrote a Harvard Enterprise Evaluate case examine about how established manufacturers might make the most of non-fungible tokens, aka NFTs, proper earlier than the crypto market tanked. Within the piece, the Harold Value Professor of Entrepreneurship at New York College’s Stern College of Enterprise tried to make sense of the then-crypto craze, mentioning that tech corporations like Twitter and Fb (now X and Meta, respectively) had been permitting extra consumer customization by means of NFT avatars.
