Bored Apes, Pudgy Penguins, Cool Cats – this NFT assortment debuted far later than all of them, however within the house of two years, it has grown to turn into a significant participant in one of many world’s largest leisure industries.
This NFT assortment is Azuki.
Beginning with landmark debut mint, Azuki has been met with a number of controversies, however stands proudly right this moment as a brand new power to shake-up the anime business. What’s Azuki, what ought to you already know concerning the assortment, and why ought to or not it’s in your radar?
Right here’s our full 2024 information to Azuki.
What’s Azuki?
Azuki is a group of 10,000 anime-style avatar NFTs, impressed by trendy manga and Japanese streetwear. Every NFT contains a distinctive mixture of traits, together with hairstyles, clothes, equipment and extra, giving every Azuki a one-of-a-kind look.
Created by Chiru Labs – a staff of LA-based artists and builders – the gathering is led by the pseudonymous originator referred to as ZAGABOND. With a staff that holds huge expertise in crypto, know-how, and gaming, Chiru wished to construct an NFT assortment that took a novel have a look at the anime business.
Holders of Azuki NFTs are granted an array of advantages. These embody membership to on-line collective “The Backyard”, entry to unique asset drops and distinctive collaborations, entry to holder-only in-person occasions, and rather more.
There are long-established rumours of Chiru Labs growing a local token for the Azuki ecosystem, however as of writing, this has but to come back to fruition.
The historical past of Azuki
The Azuki assortment was minted on January 12, 2022 utilizing a Dutch public sale format – the place costs begin excessive and decline over time. The preliminary value was set at a hefty 1 ETH, however that didn’t cease the gathering from promoting out inside 3 minutes, elevating an unbelievable 8,700 ETH – value over $29 million USD on the time.
Following this landmark launch, Azuki NFTs surged on secondary markets, seeing over $300 million USD in buying and selling quantity – boosting the ground value into double-digit ETH.
In April 2022, Azuki debuted Beanz – a 20,000-piece companion assortment. These NFTs had been airdropped to current Azuki holders, giving them entry to unique Discord channels and merchandise releases. Beanz have turn into a low-cost entry level to the Azuki ecosystem, and are often traded volumes to today.
The beginning of 2023 noticed the introduction of Hilumia, an internet expertise within the Azuki universe. Open to the general public, however with solely Azuki and Beanz holders in a position to work together, Hilumia hosted branded video games, actions and on-line content material, giving followers a deeper look into the world of Azuki.
April 2023 noticed Azuki companion with IPX, the corporate behind Line Associates, for a branded collaboration with the Beanz assortment, leading to unique co-branded merchandise and real-world activations.
Throughout their “Comply with The Rabbit” occasion in June 2023, Azuki introduced their second companion assortment: Azuki Elementals. The gathering minted out in quarter-hour on June 27, however controversy arose over the shortage of minting limits, and the similarity of the artwork to the principle Azuki assortment.
In response to the backlash, Azuki revealed that an anime anthology sequence was in manufacturing. Its official announcement got here in January 2024, with international promoting agency Dentsu saying their involvement in April 2024, serving to to assemble an all-star staff of anime veterans to work on the undertaking.
This anime sequence, titled Enter The Backyard, premiered in late April 2024 with the primary episode, titled The Ready Man. The episode was met with rave opinions for its writing, voice appearing, and general high quality – particularly as a free-to-air sequence hosted on YouTube.
In June 2024, ZAGABOND revealed Azuki’s long-term objective – to create what he termed “anime 2.0”, powered by AnimeCoin. September 2024 noticed the reveal of Anime.com – together with new Azuki mascots Ayame and Decky – alongside a public waitlist, and the personal launch of AnimeChain.
It hasn’t all been sunshine and roses. It got here to mild in Could 2022 that ZAGABOND had been concerned in a number of deserted NFT tasks, equivalent to Tendies, CryptoZunks, and CryptoPhunks. There have been widespread fears that Azuki might turn into a rug pull, inflicting a pointy decline in ground costs – however after an apology from ZAGABOND, and the dedication proven to Azuki to this point, any fears have largely disappeared.
As talked about earlier, the Azuki Elementals mint in June 2023 fell wanting expectations. With no minting limits, the entire Elementals had been minted solely by Azuki and Beanz holders, that means there was zero public entry. Because of how comparable the Elementals seemed to the unique Azuki assortment, the costs of each Azuki and Beanz fell dramatically – though each stabilised sooner or later.
What’s subsequent for Azuki?
The objective of Azuki is obvious – to shake up the anime business, and to enhance the expertise of being an anime fan.
Episode 2 of Enter The Backyard is ready to premiere very quickly, and Azuki continues to develop throughout its animations, merchandise, behind the scenes content material and extra.
Although we’re but to find the precise objective of Anime.com, AnimeCoin and AnimeChain, there are excessive expectations for every of those initiatives – particularly given the experience, dedication and high quality demonstrated into their flagship Enter The Backyard sequence.
Chiru Labs proceed to place their holders – and the broader anime neighborhood – on the coronary heart of Azuki, and so they’re taking this community-driven method from web3 right into a mainstream setting.
In simply two years, Azuki have had a groundbreaking impression on web3. In 2025 and past, they might have a revolutionary impression on the anime business.
