Yearly, manufacturers spend money on gorgeous, festive campaigns resembling over-the-top brick-and-mortar shows and interactive pop-up experiences to seize shopper’s consideration, spotlight seasonal collections and drive gross sales throughout the vacation season. With digital vacation pop-up experiences, manufacturers get one of the best of each worlds: digital extravagance and fascinating interactivity in immersive pop-up experiences primed for the busy procuring season. Plus, as an added bonus, a digital aircraft to showcase vacation marketing campaign belongings.
Digital vacation pop-ups are non permanent installations that supply a singular mix of engagement and immersive storytelling, providing vacation customers a one-stop store to find, analysis and seamlessly buy items. Similar to bodily vacation pop-ups, digital vacation pop-up experiences are interactive and memorable—good for constructing buzz round seasonal collections and model moments.
Pair bodily vacation pop-up activations with a digital counterpart to maximise the ROI and prolong its attain, or create a standalone digital vacation pop-up crammed with decor and options solely doable within the digital realm to interact customers. See how main manufacturers in vogue, magnificence, CPG and extra have labored with Obsess to create digital pop-up experiences for his or her vacation marketing campaign combine.
Coach Digital Vacation Reward Store
Open for the vacations, Coach unveiled an ultra-engaging, highly-gamified digital pop-up retailer set in a retro present store for customers on their direct-to-consumer e-commerce website. The digital expertise showcased merchandise type the model’s vacation assortment, and featured a number of participating options resembling a mascot scavenger hunt sport and the power to buy with associates through stay video feeds. Combining expertise, innovation and creativity, Coach gained a Webby Award in Retail and Procuring within the Metaverse, Immersive and Digital Class for this digital vacation expertise.
E.l.f. Cosmetics Digital Vacation Workshop
The e.l.f.z labored their vacation magic with the Digital Workshop by e.l.f. Cosmetics, coating each digital nook with glitter and the “most OMG items” of the season. The digital vacation pop-up store enabled guests to find must-have magnificence stocking stuffers and digital branded mini video games like an identical sport constructed right into a pink sequin wall. The digital playscape was primed for procuring throughout the busy gifting season, with every product accessible for buy straight within the workshop. Spotlighting the Sleigh the Vacation Reward Finder, customers may discover their good current with a three-question quiz.
Elizabeth Arden Vacation Expertise
Revlon magnificence model, Elizabeth Arden, routinely refreshes the merchandise and decor of their digital expertise, leveraging visible merchandising to spotlight new merchandise. For the vacation season, they showcased their curated present units, wrapped neatly in pink and gold. Exterior, guests had been greeted with a flurry of snow. Inside, they had been met with festive decor, a customized skincare quiz, new branded on-line video games resembling a two-level matching sport and their notorious AI-generated gallery-style exhibit to showcase the model’s historical past by way of AI-enhanced archival footage.
Rao’s Digital Vacation Saucery Pop-up
Legendary specialty meals model Rao’s immortalized their IRL pop-up expertise with a digital twin—later revealing a vacation model of the Digital Saucery as a part of their seasonal advertising marketing campaign. The Digital Vacation Saucery Pop-up store empowered customers to discover the model’s greatest in glass merchandise and get misplaced within the sauce, studying extra about their premium portfolio and distinction. Consumers had been immersed into Rao’s digital model world with seasonal decor, animated cheer and interactive options resembling their customized digital jigsaw puzzle sport and vacation giveaway problem.
Crocs Digital Vacation Pop-up Store
Including to their troupe of digital pop-ups, together with their progressive Jibbitz expertise, Crocs created a digital 3D vacation expertise—decking the halls with boughs of holly and seasonal Jibbitz. When coming into, customers may take a quiz for strategies on the proper current, directing them to thematic rooms with the advisable merchandise; from glitzy, disco balls to pink, fuzzy partitions, every room emphasised the character of the famed shoe charms in it. To additional have interaction guests of the expertise, Crocs additionally included media belongings from their vacation marketing campaign and a customized branded sport to catch Jibbitz for an unique prize.
Laura Mercier World of Magnificence: Vacation Version
Stocking stuffers and present units galore, the Laura Mercier World of Magnificence digital expertise obtained a shocking, festive makeover for the vacations. Sporting new animations and decor, the non permanent look showcased the Orveon model’s seasonal assortment alongside participating, fan-favorite options of the unique expertise. Guests may nonetheless play the scavenger hunt sport, take a customized colour quiz and check out on customized product suggestions with AR expertise. As at all times, every product was accessible for buy straight within the digital expertise—customers may even add full appears to be like from their colour quiz outcomes and the Digital Attempt-On function.
Immersive vacation pop-up experiences are a robust device for manufacturers trying to have interaction customers in new and thrilling methods. Centered on personalization and engagement, these highly-visual experiences are remodeling vacation on-line procuring. To be taught extra about learn how to stand out this vacation season with interactive digital vacation pop-up experiences, e book a demo or e-mail contact@obsessvr.com.
